add_action( 'parse_query', function( $vars )
{

	if ( 'project' == $vars->query['post_type'] )
	{

		$vars->set( 'orderby', 'title' );
		$vars->set( 'order', 'ASC' ); // DESC

	} // end if
}); // end add_action

Preview

https://gist.github.com/indikatordesign/069c0b7f363977e092bb5193bdf74133